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The organizing function is where management gathers and synchronizes the resources of the organization (people, capital, and physical) to complete the goals set out in the planning stage. Learning Activity 1 – Theme 1&2 One of the long-term goals set out by the LLB owners (from wee k4) is to increase sales in the cowboy…

For this case study, you will type a one- to two-page double-spaced document completing the requirements a through e at the end of the case. Capstone analytical review of Chapters 6–8. Analyzing capital leases, notes payable, preferred stock, and common stock (Note: Please refer to Case 4.30 on pages 145–146 for the financial statement data…

Management and Organizational Behavior

What does an everyday low pricing strategy say to consumers? Margaret has been invited to a fancy dinner party and wants to bring a nice box of chocolates as a gift for the host. Since she does not know much about fine chocolate, she will likely use the price of the chocolates as __________. (1)…

Almost on a daily basis, new technologies emerge that can assist the 21st century marketing and sales professional.   Research a new technology that could be a valuable tool for marketing and sales. Provide a brief summary of the company that created the technology and how the technology can be used to create a competitive…

There are many real-world examples of companies that have led change in their own organizations as a means to thwart competition. Use a real-world “corporate” example (not from the text) that has used technologies to maintain or advance their market share.   Include your opinion on whether the technological advantage can be sustained or what…

E-Marketing Plan The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that the landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the…

Compare and contrast a four Ps approach to marketing (see below) versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one…

The objective of this phase is to assess the firm’s global marketing opportunities and threats of the assigned product, its key success factors, and competitors. It is important to clearly identify the product category of the assigned product and set the scope of your analysis within this category. Note that the focus of your analysis…

Sources: Sources can be either primary or secondary and must be cited using either APA, MLA, or Turabian style (in text, footnotes, or endnotes are acceptable).  Claiming words as your own from a source without proper citation is equivalent to plagiarism of which punishment is harsh. Even if you just rephrase or paraphrase a concept in a paragraph,…